Latest from Sonya Turner
What is quick-turn qualitative research?
Think of the last time you purchased a brand-new pair of shoes. How many different stores did you go …
Read Now
Should Netflix Worry About Losing Disney?
We live in the age of digital streaming, so the news that Disney was cutting ties with Netflix was …
Read Now
Should Netflix Worry About Losing Disney?
DENVER, Colo. (August 10, 2017) – Here at iModerate, we’re huge fans of digital streaming, so when we heard …
Read Now
ThoughtPath: What it Means for Your Research
One of the questions I hear a lot when talking to clients about their business questions and research needs …
Read Now
Using layered approaches for better qualitative research
Editor’s note: This article was originally published in Quirks. Conventional research wisdom tells us that, prior to beginning any …
Read Now
Are we losing our ability to be introspective?
Last month, psychologists from Harvard and UVA released a study showing something that we perhaps already knew, but didn’t …
Read Now
Learnings from “Significant Objects”
Every once in a while you come across something truly brilliant in its simplicity, something that opens your mind …
Read Now
6 deliverable tips to help you avoid boring your clients to death
As a qualitative researcher, I love asking questions. I think we all do. It’s exciting, challenging and gratifying to …
Read Now
The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research
©2016 iModerate. All rights reserved.