Latest from Sonya Turner
What is quick-turn qualitative research?
Think of the last time you purchased a brand-new pair of shoes. How many different stores did you go …
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Should Netflix Worry About Losing Disney?
We live in the age of digital streaming, so the news that Disney was cutting ties with Netflix was …
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Should Netflix Worry About Losing Disney?
DENVER, Colo. (August 10, 2017) – Here at iModerate, we’re huge fans of digital streaming, so when we heard …
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ThoughtPath: What it Means for Your Research
One of the questions I hear a lot when talking to clients about their business questions and research needs …
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Using layered approaches for better qualitative research
Editor’s note: This article was originally published in Quirks. Conventional research wisdom tells us that, prior to beginning any …
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Are we losing our ability to be introspective?
Last month, psychologists from Harvard and UVA released a study showing something that we perhaps already knew, but didn’t …
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Learnings from “Significant Objects”
Every once in a while you come across something truly brilliant in its simplicity, something that opens your mind …
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6 deliverable tips to help you avoid boring your clients to death
As a qualitative researcher, I love asking questions. I think we all do. It’s exciting, challenging and gratifying to …
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Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.
, Manager, Market Research, United Way Worldwide
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