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Viral Video Madness

Viral Video Madness

iModerate Author

Mar 20, 2012

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Final Update: We have a champion by a nose, literally a single vote separated Dollar Shave Club and Fun Theory. And the winner is… Fun Theory! We want to thank everyone for getting on and voting. You made this a Viral Madness to remember. We all had a great time putting this together and seeing which video was chosen the best viral marketing video ever.

We here at iModerate caught a case of ‘March Madness’ over the weekend and decided to do our own version of the Sweet 16. Being that we absolutely love great marketing projects, we felt that a ‘Sweet 16’ of the best viral marketing videos was appropriate for this time of year, because nothing encompasses madness better than a video that has gone viral. Selections were made by using our patented high-tech algorithm (i.e. doing a little Google research) to determine the 16 best viral marketing videos in the history of ever! (Ok, that’s subjective, but we like them a lot) Now that we have collected these viral gems the rest is up to you! The rules are simple – click on the match-up to vote for the best viral marketing video. The video with the most votes moves on to the next round. We expect to see some upsets on our way to crowning a champion, so get voting to make sure your favorite is crowned king!

CHAMPION-FUN THEORY

iModerate Author

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide