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Infographics

The Rise of Fast-Casual Restaurants for Moms

Chelsea Gibbons

Feb 27, 2017

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For busy families, fast-casual restaurants have transitioned from treat to routine. Given the uptick in frequency, it is more critical than ever that the industry focus on healthy options that cater to all ages.

 

Chelsea Gibbons

Strategic Director

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition