There’s no better model than nonprofits for learning how to cultivate passionate and loyal “customers.” Nonprofits are masters of engagement, often finding creative ways to do more with less. They also know how to spur their constituents to action, grow their support base and maintain those supporters for life.
Whether you’re selling tacos or technology, your business may have more in common with nonprofits than you realize. How can nonprofits make your business better? Read the article and learn four lessons about marketing your product.