//

9 types of research bias and how to avoid them – featured in Quirks

9 types of research bias and how to avoid them – featured in Quirks

iModerate

Aug 26, 2015

Share It

Seasoned research experts know that bias can find its way into any research program – its naïve to think that any research could be 100 percent free from it. But when does bias become a problem? And how do we identify and control the sources of bias to deliver the highest-quality research possible?

Check out the article in Quirks to learn about the 9 types of bias and how to avoid them in your next research initiative.

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service