Apr 23, 2007
[excerpt] Involving consumers in various aspects of marketing, advertising and product development is now an important undertaking for many companies. To that end, everyday customers are wearing a variety of hats – that of consultant, innovator and creator just to name a few. The game has changed, and so to have our expectations.
Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.
, Manager, Shopper Insights & Category Development, Abbott Nutrition
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