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ColoradoBiz – October 2010

ColoradoBiz – October 2010

iModWPAdmin

Oct 23, 2010

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Colorado’s Top 25 Most Influential Young Professionals

[excerpt] In 2004 he realized a need for organizations and companies to glean more insight from online surveys, so he co-founded iModerate Research Technologies, a qualitative research firm that allows online chats to be incorporated into a survey.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition