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Greenbook – March 2013

Greenbook – March 2013

wickcreative

Mar 05, 2013

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Achieving true engagement and consumer-centric marketing goes beyond just the sales and marketing departments.

[excerpt] Today’s consumer demands a little give and take – a two-way dialogue between them and the company. A traditional one-way sell just won’t work.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA