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iModerate® Granted Patent Pending Status

iModerate® Granted Patent Pending Status

iModWPAdmin

Apr 12, 2005

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Denver, CO. (April 12, 2005) – Today, the United States Patent Office in Washington DC, granted a Patent Pending status to iModerate’s software and methodologies. iModerate’s unique and proprietary technologies are the newest method in the industry for garnering comprehensive online data.

“When you have breakthrough technology like iModerate does, filing for a patent is a natural step,” says iModerate CEO Joel Benenson. “We are extremely excited about what this technology can bring to the market research industry.”

iModerate allows individual, online survey respondents to be connected with professional moderators for a one-on-one interview. The technology works seamlessly with other data collection tools, which allows clients to use iModerate while retaining their current survey research provider. Ideal for a wide range of research projects including ad tests, brand, image and message tests, as well as tracking studies, iModerate gives clients a high quality, cost-effective tool to meet their needs when budgets do not allow for the employment of both surveys and focus groups.

About iModerate Research Technologies
iModerate was founded in 2005 by market research professionals Joel Benenson and Carl Rossow, and is located in Denver, Colorado. The methodology and progressive software are a result of years of research and development by industry veterans’ including analytical experts and field operations specialists. iModerate is a proud member of the Marketing Research Association, American Marketing Association and AAPOR.

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide