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iModerate Retail Research featured in MediaPost

iModerate Retail Research featured in MediaPost

iModerate

Mar 30, 2016

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Recent iModerate research on the value of a physical store presence for brands was featured in MediaPost. Check out the article to get an inside look at generational differences in what motivates consumers to visit a physical store and learn which stores each generation prefers.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association