iModerate to Speak and Exhibit at the Upcoming IIR Market Research Event

iModerate to Speak and Exhibit at the Upcoming IIR Market Research Event


Sep 03, 2008

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Denver, CO (September 3, 2008) – iModerate, the research industry’s sole provider of live, online, one-on-ones, will be speaking and exhibiting at the IIR’s Market Research Event in Anaheim, CA on October 13-16.

This speaking opportunity, taking place Wednesday, October 15 at 5:15 p.m., will focus on a case study entitled, “Ensuring the Consumers’ Voice Shines Through: Lessons Learned from the World of Hybrid Research.” Presented by Jennifer Drolet of iModerate Research Technologies and Tina Bronkhorst of Digitas, this lecture will take an in-depth look at a true hybrid approach framed against the backdrop of today’s online research landscape. From applications to integration, the presentation will detail the method and demonstrate the value of surrounding research statistics with qualitative insight. Moreover, the audience will learn how Digitas utilized online one-on-ones in a blended research study to help shape a major ad campaign.

In addition, iModerate will be exhibiting in booth number 510 at this industry-favorite symposium. At this event, the audience will discover how the latest and greatest in how research can be used to affect change and drive business forward. The conference will feature exciting keynote speakers such as Marcus Buckingham, Billy Beane and Dan Ariely. Moreover, there will be numerous presentations by leading research practitioners, interactive sessions and a variety of networking opportunities.

“This event is one of the best our industry has to offer, and we are excited to be participating,” said Carl Rossow, iModerate’s Founder. “Furthermore, the opportunity to present with an innovator such as Digitas is something we are truly looking forward to.”

About iModerate Research Technologies
iModerate Research technologies is the only research company providing live, online, one-on-one solutions to the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms, and prominent organizations strengthen their research results. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado.

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide