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Market Research Event Blog – October 2008

Market Research Event Blog – October 2008

iModWPAdmin

Oct 23, 2008

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iModerate featured at the IIR Market Research Event

Check out two videos from the 2008 Market Research Event featuring iModerate… They both refer to our joint presentation with Digitas at the event entitled “Ensuring the Consumer’s Voice Shines Through: Lessons Learned from the World of Hybrid Research.

Watch the videos »

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA