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MarketingProfs – November 2011

MarketingProfs – November 2011

iModerate Author

Nov 22, 2011

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Shoppers Gearing up for Cyber-Monday Deals

[excerpt] Cyber Monday is  gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of  surveyed consumers say they plan  to shop on Cyber Monday 2011, whereas nearly the same proportion (39%) plan to  shop on Black Friday, according to a survey from Chadwick Martin Bailey (CMB) and iModerate Research Technologies.

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iModerate Author

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service