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San Francisco Chronicle – December 1969

San Francisco Chronicle – December 1969

iModWPAdmin

Dec 23, 1969

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Consumers on a Collision Course with Wireless Carriers Over Data Plans

A recent study of over 1500 US consumers from Chadwick Martin Bailey and iModerate Research Technologies found almost twice as many people plan to purchase a smartphone (52%) than a regular cell phone (29%) over the next two years.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service