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Survey Magazine – April 2012

Survey Magazine – April 2012

iModerate Author

Apr 23, 2012

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Technology and the Changing World of Research Design

[excerpt] In the end, you can come up with the most insightful study in the world, but if it doesn’t mesh with the user’s technology and display exactly the way you want it, how effective is it?

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iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske