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Wearables are a game-changer in market research – article in MarketingProfs

Wearables are a game-changer in market research – article in MarketingProfs

iModerate

Jul 03, 2015

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From Fitbits to the Apple Watch to eyeglasses to clothes and even smart jewelry, smart wearable devices are poised to transform the way research is done, giving retailers and brands access to point-in-time consumer data that they’d otherwise be unable to collect (at least without error and intrusion).

Read the full article to learn the three ways that wearables are changing the market research space, and what you need to know moving forward.

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA